In 1929, Clessie Cummins installed a Cummins diesel engine in a Packard limousine and went for a ride in America's first diesel-powered car. He would later use this car, and others like it, to set a number of speed and endurance records—including a 13,535-mile run at the Indianapolis Motor Speedway.
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Cummins has long believed that a Company is only as strong as the communities where its employees live and work. This is most evident in the fact that former Cummins Chairman and CEO J. Irwin Miller began investing in both affordable employee housing and world-class architecture in Columbus, Indiana (our world headquarters) over 50 years ago.
As Cummins has grown globally, so has our commitment to supporting the communities all around the world. This effort is led by The Cummins Foundation, which focuses on education, the environment and social justice wherever we operate - and a few places we don’t...yet.
A Thousand Examples
The Ithemba Institute, in Soweto South Africa, is just one example of Cummins global commitment to communities. The Institute educates impoverished students for careers in modern manufacturing. Beyond financial and technical expertise, Cummins also empowers African girls through job shadowing and motivational dialogue. Cummins even enables Ithemba Institute employees to give back to their community directly through our Every Employee, Every Community (EEEC) program.
The EEEC program allows Cummins employees to be paid for up to four hours of community work. Fifty-three percent of the Company’s employees participate in EEEC, donating over 70,000 hours annually. Your first day at Cummins, you’ll notice something different - you’re joining a company focused on innovation and helping our neighbors - not just money.
For more examples of our engagement with communities around the world, watch this video about other projects and visit our Sustainability site to see examples of employees engaging to make a difference through small-scale efforts of their own or larger projects through our Foundation.
How the image was created
Cummins was given a price quote to produce multiple images of a child pulling a wagon with a very large engine in it. The Cummins Foundation Director suggested that the children at Cummins Child Development Center might be the perfect subjects for this type of photography since most of them are children of Cummins employees.
Savings bonds were given to kick start college savings and 10 children were chosen to represent each region of the world. Cummins photographer and art director borrowed a little red wagon and visited the school on a beautiful October day. The mother of a previous student asked if she could help in order to learn about the photo process. The team worked well together and were done by early afternoon.
Each child was asked to wear clothing that they have from their home country and a wardrobe consultant brought new clothes for the kids to wear as well. Each child spent about an hour total being photographed in their unique clothes and then again in the new clothes (which they kept). The designers used existing engine photography and Adobe Photoshop to complete the image for about 25% of the estimated cost.
“The parents really didn’t expect any reimbursement and the kids loved the experience – and of course the new clothes,” said Vicki Baker, Director of the CCDC. “The art director even brought toy store gift cards for the kids since he heard that they weren’t very excited about the savings bonds.”
It should be said that through this experience we learned that wagons are not used by children all over the world. So, we are now in the process of working globally to create more relevant images that better reflect the cultural differences of the regions in which we operate.